Brandon's Blog

Ralson and the Rubber King are back!

Ralson and the Rubber King are back!

Brandon Els

Johannesburg, South Africa (5 August 2024) – Rush Sports today announced that they have entered a long-term, exclusive Distribution Agreement with Ralson Rubber of India. Sanjeev Malhotra, Vice-President of Ralson India, said: “It is an...

Ralson and the Rubber King are back!

Brandon Els

Johannesburg, South Africa (5 August 2024) – Rush Sports today announced that they have entered a long-term, exclusive Distribution Agreement with Ralson Rubber of India. Sanjeev Malhotra, Vice-President of Ralson India, said: “It is an...

5 Trends from discounting carnage

5 Trends from discounting carnage

Brandon Els

This article is short and sweet, perhaps bittersweet. There are five trends that I see likely to emerge after the discounting cycle carnage of 2022 to 2024 in the Bicycle...

5 Trends from discounting carnage

Brandon Els

This article is short and sweet, perhaps bittersweet. There are five trends that I see likely to emerge after the discounting cycle carnage of 2022 to 2024 in the Bicycle...

Shanghai International Bicycle Fair 2024

Shanghai International Bicycle Fair 2024

Brandon Els

The 2024 China International Bicycle Fair or the Shanghai Show was held at the Shanghai New International Expo Centre in Pudong from May 5th to May 8th. The 2024 SIBF...

Shanghai International Bicycle Fair 2024

Brandon Els

The 2024 China International Bicycle Fair or the Shanghai Show was held at the Shanghai New International Expo Centre in Pudong from May 5th to May 8th. The 2024 SIBF...

Shanghai Surprise

Shanghai Surprise

Brandon Els

It’s 2024 and the Shanghai International Bicycle Fair is being held from 5 to 8 May 2024 at the Shanghai New International Expo Centre. It is the 2nd year back from the...

Shanghai Surprise

Brandon Els

It’s 2024 and the Shanghai International Bicycle Fair is being held from 5 to 8 May 2024 at the Shanghai New International Expo Centre. It is the 2nd year back from the...

The Law of Supply and Demand

The Law of Supply and Demand

Brandon Els

The Law of Supply and Demand was popularized by Adam Smith in 1776.It is the theory that prices are determined by the relationship between Supply and Demand. If the Supply of a good...

The Law of Supply and Demand

Brandon Els

The Law of Supply and Demand was popularized by Adam Smith in 1776.It is the theory that prices are determined by the relationship between Supply and Demand. If the Supply of a good...

Trees don't grow to the Sky - Brandon Els

Trees don't grow to the Sky

Brandon Els

Trees don’t grow to the Sky is a one liner and my mantra that I repeated to the Rush Sports Management Team of Andre, Sam, and Phillip during the Covid era cycling industry boom.

Trees don't grow to the Sky

Brandon Els

Trees don’t grow to the Sky is a one liner and my mantra that I repeated to the Rush Sports Management Team of Andre, Sam, and Phillip during the Covid era cycling industry boom.

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